Bahauddin Zakariya University, Multan, Pakistan
University Sains Malaysia, Malaysia
The focus of this paper is to present the identification of metaphoric truck designs in the context of the territorial significance of cultures. A qualitative article based on a comparative study that attempts to influence and adopt factors related to cultural territory. It further explored the various aspects of Pakistani culture, characteristics of cultural values, terms, associations, and influences of Indian subcontinent partition on truck art. Findings showed that the truck artists were simultaneously prioritizing culture as the first theme preference to be painted. They drew inspiration from materials found in specific areas or regions ‘ unshakeable cultural icons. The rhetorical discourse of visuals associated with culture, relying on the construction of impactful metaphoric visual meanings on something other than phrases or writing.
Culturally Oriented Designs, Territorial Impact, Design Adoption Flexibility