Conference Name: SSHRA 2025 – Social Science & Humanities Research Association International Conference, 01-02 December, Kuala Lumpur
Conference Dates: 01-02 December 2025
Conference Application Form: Click Here
Conference Venue: Hotel Capitol, Bukit Bintang, Kuala Lumpur, Malaysia
Deadline for Abstract/Paper Submissions: 15 November 2025
Contact E-Mail ID: convener@eurasiaresearch.info
Organising Scholarly Association: Social Science & Humanities Research Association (SSHRA)
SSHRA List of Members: Click Here
SSHRA President: Associate Prof. Marek Matejun, Department of Entrepreneurship and Industrial Policy, Faculty of Management, University of Lodz, Poland
Conference Language: English
Conference Themes: Social Sciences & Humanities
SSHRA Previous Conferences: Click Here
(Vernacular Session, e.g., European Languages, Arabic, Bahasa, Thai, Chinese, Turkish, Japanese, Russian, will be organised for a minimum of 5 or more participants of a particular language)
(Only English language, full-length, original papers will be considered for publication in conference journals)
KEYNOTE SPEAKER
Dr Noor Hasmini Abd Ghani
Assoc. Professor of Marketing at Universiti Malaysia Kelantan (UMK), Malaysia
The Evolving Role of Brand Relationship Quality and Brand Hate in Shaping SME Brand Sustainability
Brief biography
Dr Noor Hasmini is Assoc. Professor of Marketing at Universiti Malaysia Kelantan (UMK), Malaysia. She’s formerly Assoc. Professor of Marketing at Universiti Utara Malaysia (UUM), Malaysia (2000-2017). Her main research interest is in the area of strategic brand management. Part of her publications was appeared in Scopus journals. She’s also involved in book and module publications. The latest book published by her title, Brand Management: Consumer Brand Relationship (CBR) in Strong Brand Development, Year: 2021. Besides, she’s also active as a trainer for SMEs in the context of branding, marketing, service quality, customer profiling and segmentation and marketing plan development.
Achievements
Internal Achievements: AWARD TITLE LEVEL YEAR 1. Award of Excellence Service University: UMK 2024 2. Award of Sowing Devotion 2020 University: UMK 2021 3. Award of Excellence Performance University: UMK 2021 4. Award of Excellence Performance University: UMK 2020 5. Award of Excellence Performance University: UMK 2019 6. Award of Excellence Performance University: UMK 2018 7. Award of Excellence Performance FEB, UMK 2018 8. Best Paper Award (Marketing) at the 4th Conference on Business National Conference 2017 Management (CBM), 29-30 Oct, 2017) 9. Commendable Appreciation and High Commitment Award, Institute of Quality Management (IPQ) University: UUM 2016 10. Award of Quality Excellence for 2015 University: UUM 2016
Current Job Profile
Branding Books, Branding Articles in Scopus Journal, Branding Consultant, and SMEs Branding Trainer
Roles and Responsibilities
Lecturer, Researcher and Consultant
Profile web link
https://www.researchgate.net/profile/Noor_Hasmini_Abdghani;
https://scholar.google.com/citations?user=hgNs4FsAAAAJ&hl=en;
https://www.linkedin.com/feed/;
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